Your corporate brand identity is what will define your company image. This must be reenforced wherever possible – on your website, through your brochures, on flyers you put out and exhibition stands you put up, everywhere. The more your customers and potential customers see your branding, the more aware they will become of your business. It might take several points of contact before they actually approach your business, but a strong brand identity will make this a much faster process as it conveys professionalism and a trust worthy image.