If your business has a website, you need to make sure it is properly optimised to increase its ranking on search results pages of Google and other search engines. The time visitors spend on your website matters in Google’s search ranking algorithms, and the longer they linger, the better the chances of your website to rank better. Adding an explainer video on your website in Ireland can help you achieve that. Explainer videos are not merely for educational purposes—in fact, they can be excellent marketing tools, too. Here are some of the benefits of using an explainer video on your website:
- Tell people about your product – The average person will want to watch and listen to something rather than read about it. In fact, you can explain your product or service better to prospective customers if you show them how it works using a moving visual aid, like what a video does. If your explainer video is animated, the more it will work to capture the attention of your target audience. This way, you can connect well with your customers.
- Increase the interest of consumers on your product – Explainer videos will make your website more dynamic and interesting, as they reduce the amount of stale walls of text and provide a better way for customers to understand what your product is all about. It will be easier for customers to watch explainer videos rather than read about your product, too, especially if they are viewing your website from smaller screens, like through their smartphones or tablets.
- Increase conversion rates – Consumers will be more likely to purchase a product or sign up for a service if there is an explainer video accompanying it. The video can help you keep track of the people who are visiting your website and becoming actual customers through the number of views.
- Easy to share– If your explainer video becomes a hit with its unique and entertaining concept, customers can easily share it with their friends and followers. It will be like free advertising on your part.