So what exactly is the importance of corporate branding ? This type of branding, as opposed to product branding, is the image applied to the overall company as a whole. So for example Unilever, they have well known stand alone products like Dove, Domestos etc, all with branding of their own, but the corporate branding in this case is Unilver logo, as it acts as the main corporate umbrella. Well created corporate branding will create a recognisable brand image, very useful for many reasons.