So, you wish to get a logo designed for your company. For the most part, it sounds like an easy enough task – just select a good professional design company and your job is done! They will take care of the rest of the task, and soon, you will have an iconic logo to represent your company across different media. The reality, however, is a little different from such wishful thinking. Logo designing is a process that requires extensive brainstorming, both on the part of the designer handling the project as well as you, the company owner, for whom the logo is being designed. To help make a relevant contribution to the process, here are some handy tips to get a custom logo from a professional logo design company.
# Design Continuity
Every successful new logo derives some form of inspiration for the past pictorial representations of the company. This provides the much needed continuity to the design and ensures that customers still find something familiar in the new logo to connect with the existing image of the brand they have come to know and love. Public impressions are usually leveraged forward from what they already know. Going for a completely new custom logo design concept can be a huge risk. Make sure you discuss these matters with your design company beforehand.
# Objectivity vs Subjectivity
Remember that your logo designer has quite a task ahead of them – delivering a subjective solution to your objective needs. Even though the custom logo samples they create might all look extremely alluring, there has to be a logic behind every element included in the design. Have detailed discussions on this topic with the company and only finalize the one that completely fits with your design goals and provides an accurate representation of your brand and its philosophy.
# Go for flexibility
In the digital age where your logo will be published across multiple devices and platforms, you should have a design that is flexible enough to be used conveniently in different places. The design should work with different backgrounds and should look great on the social media, on apps, as an icon, on paper, as an avatar and other formats. For this, you can either ask your designer to use a flexible motif or simply create different renditions of the same logo concept for use in different settings.
Just follow the above tips and make your contribution towards the creation of the perfect custom logo for your brand.