We understand complex information
An effective explainer starts with understanding, not animation. We work with reports, research, data, technical information and detailed briefs to identify the message your audience actually needs to understand.
Complex ideas.
Clearly explained.
Animated explainer videos that turn complex information, research, services and ideas into clear, engaging stories people can understand in minutes.
Trusted to make complex ideas clear
Pixelo Design creates animated explainers for organisations that need to communicate complex information clearly — from government departments and universities to charities, healthcare organisations, professional bodies and businesses. We combine strategic thinking, graphic design and animation to turn complicated subjects, processes and ideas into engaging visual stories that are easy to understand, remember and share.
From complex information to clear communication
Complex information, made clear
The strongest explainer videos take information that feels complicated on the page and give it a clear visual structure. Research, statistics, processes, services and ideas can be easier to follow when the audience can see how the pieces connect. Pixelo's approach combines information design, graphic design and animation to create videos that are clear enough to understand quickly while retaining the substance and credibility of the original information.
Why organisations choose Pixelo for animated explainers
We focus on the story
A good explainer does not try to say everything. We help identify the strongest message, organise the information into a logical narrative and turn it into a concise visual story.
Design and animation work together
Pixelo brings graphic design, illustration, information design and animation together. Every visual element has a job: helping the viewer understand, remember or act on the information.
We work with your existing brand
Your explainer should feel like part of your organisation, not a generic video template. We can work within your existing brand guidelines or develop an appropriate visual style for the project.
Accessibility from the beginning
Animated explainers can be designed with accessibility in mind from the outset. We can consider readable typography, colour contrast, captions, clear visual hierarchy, audio alternatives and other requirements appropriate to your audience and intended use.
One designer. One point of contact.
You work directly with Pixelo throughout the project. From initial briefing and script development through storyboard, illustration, animation and final delivery, the process stays clear and straightforward.
Explainer videos for organisations across Ireland
Pixelo works with organisations that need to communicate complex information clearly, professionally and accessibly.
- Government
- Local Authorities
- Healthcare
- Universities
- Education
- Charities
- Professional Bodies
- State Agencies
- Corporate Organisations
Sometimes people need the story, not every page.
Detailed reports have an important role. They provide evidence, context, methodology and the information people need to explore a subject in depth. But not every audience has the time or need to work through every page. An animated explainer can take the most important information and turn it into a concise visual summary — making the key message easier to understand, remember and share.
The report provides the detail. The animation provides the clarity.
We understand what's involved
What can an animated explainer explain?
Almost anything that needs to be understood clearly. Pixelo creates animated explainers for organisations communicating information that is important, complex or difficult to visualise.
Reports & research
Summarise key findings, recommendations, statistics and conclusions from annual reports, research publications, impact reports and other detailed documents.
Public information
Explain policies, programmes, services, campaigns and important information in a format designed for a broad audience.
Healthcare & wellbeing
Make healthcare information, services, processes and educational content easier for patients, professionals, staff and the public to understand.
Education & training
Turn procedures, learning material, systems and complex subjects into clear visual explanations for students, employees and other learners.
Corporate communications
Explain your organisation, service, strategy, process or proposition clearly to customers, employees, partners and stakeholders.
ESG & sustainability
Translate sustainability data, commitments, progress and environmental or social initiatives into accessible visual stories.
Products & services
Show what a product or service does, how it works and why it matters without relying on pages of technical explanation.
Processes & systems
Visualise workflows, procedures, journeys and systems that are difficult to communicate through words alone.
Explaining complex ideas through animation
View animation case studies →
Healthcare
Falls prevention programme
A short animated explainer that turns clinical falls prevention guidance into simple, practical steps for older adults and their families.
View Case Study
Healthcare / rare disease
22q deletion syndrome information suite
Animation used to explain a complex genetic condition to patients, families and health professionals in consistent, accessible language.
View Case Study
Commercial services
Landscape gardening company
An animated introduction to a landscape gardening company that maintains the gardens of private homes and managed properties, designed to win new customers and explain the service simply.
View Case Study
Our process
Creating an effective explainer involves more than animation. We start by understanding the information, audience and objective, then build the story before moving into visual development and animation.
- 01
Discovery
We establish the purpose of the video, the intended audience, key messages, required length, brand requirements and where the finished video will be used.
- 02
Content & research
You provide the source material — which might be a report, research document, presentation, website or existing content. We review it and identify the information that matters most.
- 03
Script
We turn the information into a concise narrative with clear language and a logical flow. The script becomes the foundation for the visuals and animation.
- 04
Storyboard
We map the script visually, showing how the story will unfold scene by scene. This gives you a clear view of the direction before animation begins.
- 05
Visual design
We develop the illustration style, graphics, typography, diagrams and visual language, using your existing brand where appropriate.
- 06
Animation & sound
The approved visuals are animated and brought together with voiceover, music, sound effects and on-screen text where required.
- 07
Review & refinement
You review the video at agreed stages. We manage feedback and revisions so the project stays organised and everyone is working from the same version.
- 08
Final delivery
We deliver the finished video in the formats required for your website, presentations, social media, events, internal communications or other digital channels.
Accessibility
Animation should be accessible to everyone
Accessibility should be considered when an animated explainer is planned, not added as an afterthought. The right approach depends on the audience, content and where the video will be used.
Pixelo can consider accessibility throughout the creative and production process, including clear visual hierarchy, readable on-screen text, appropriate colour contrast, captions and subtitles, descriptive information where appropriate, and alternatives for audiences who cannot access the audio or visual content.
- Clear, readable on-screen typography
- Appropriate colour contrast
- Captions and subtitles
- Clear visual hierarchy and pacing
- No information conveyed through colour alone
- Accessible supporting text or transcripts
- WCAG considerations for the surrounding digital experience
GovernmentLocal AuthoritiesHealthcareUniversitiesEducationCharitiesHousing AssociationsProfessional BodiesState AgenciesCorporate Organisations
GovernmentLocal AuthoritiesHealthcareUniversitiesEducationCharitiesHousing AssociationsProfessional BodiesState AgenciesCorporate Organisations
What's included
- 2D Animation
- Motion Graphics
- Script Development
- Storyboarding
- Visual Development
- Custom Illustration
- Data Visualisation
- Voiceover
- Music & Sound Design
- Captions & Subtitles
- Accessible Animation Considerations
- Report Summary Videos
- Research Explainers
- Public Information Videos
- Training & Educational Videos
- Social Media Versions
“I developed a Communication Passport and Video Information Suite for individuals with rare disease, partnering with Pixelo, whose responsiveness and collaboration ensured it met patient needs, alongside Aengus's dedicated commitment and patience. The project received international recognition and was highly commended in the HSE Excellence Awards.”
- Organisation
- North Leinster Citizens Information Service
- Industry
- Charity / Not-for-Profit
- Project
- 72-page Annual Report
- Scope
- Design · Infographics · Digital Publication
- Challenge
- Multiple contributors, late financial content and a fixed publication date.
- Result
- An engaging, accessible report delivered on schedule and praised by stakeholders.
An explainer video has a lot of jobs to do
- Explain a complex subjectGive your audience a clear introduction to information that might otherwise require a long document or detailed presentation.
- Summarise a reportCreate a concise visual summary of the most important findings, achievements, recommendations or conclusions in a larger publication.
- Support a campaignGive public information, awareness and communications campaigns a short, engaging asset that can be shared across multiple channels.
- Support internal communicationHelp employees understand a new strategy, system, policy, process or organisational change.
- Improve digital communicationUse video on a website or landing page to explain what an organisation does, how a service works or why an issue matters.
- Make information more accessiblePresent important information in another format, helping audiences who may find long or text-heavy documents difficult to navigate.
About Pixelo
Pixelo Design is an independent graphic design studio working with organisations across Ireland. We specialise in communicating complex information through annual reports, ESG and sustainability publications, government reports, brochures, infographics and now animated explainer videos. Our approach to animation is rooted in the same principle as our approach to information design: make the important information clear, give it structure and make it easier for people to understand.
FAQ
Animated explainer video questions, answered
Can't find your question? Email support@pixelodesign.com and we'll get back to you within one working day.
An animated explainer video is a short video that uses animation, graphics, narration and sound to explain a product, service, process, idea or body of information clearly. The visual style can vary, but the purpose is always to make something easier to understand.
Yes. A report, research document, annual report, ESG report or other publication can provide the source material for an animated explainer. We identify the key information, develop a focused narrative and turn it into a concise visual story. The finished video can complement the full report rather than replace it.
There is no fixed length. The right duration depends on how much the audience needs to understand and where the video will be used. For many explainers, a focused one- to two-minute video provides enough time to communicate a clear message without adding unnecessary detail.
Yes. Accessibility can be considered throughout the design and production process. Depending on the project, this may include captions, subtitles, readable typography, colour contrast, clear visual hierarchy, transcripts and appropriate supporting content.
Yes. Pixelo works with organisations that communicate complex information to the public, stakeholders, staff and other audiences. We can create explainers for government departments, local authorities, healthcare organisations, universities, charities and professional organisations.
Yes. An existing report can be an excellent starting point. We can review the content, identify the most important findings and develop a concise narrative around the information your audience needs to understand.
Yes. Depending on the project, an explainer can include professional voiceover, music, sound effects, captions and on-screen text. These elements are selected to support the message rather than distract from it.
The cost depends on factors such as video length, script development, visual complexity, illustration style, animation requirements, voiceover, sound design, accessibility requirements and the number of review stages. Every Pixelo project is quoted individually once the scope and requirements are understood.
The timeline depends on the complexity of the project, the amount of source material, script and storyboard approvals, animation requirements and how quickly feedback can be provided. A realistic schedule is agreed at the beginning of each project.
Have something complex to explain?
Whether you're starting with a research report, a new service, a public information campaign or simply an idea that is difficult to communicate, we can help turn it into a clear animated story.