Designing a Competency Framework That Supports the Future of Ireland's Screen Industry

The Screen Guilds of Ireland required a publication capable of presenting a highly detailed competency framework covering multiple departments, career stages and technical disciplines across the screen industry. The document needed to communicate complex information in a way that was accessible to crew members, employers, educators and industry stakeholders while establishing a consistent visual language that could evolve as the framework grows.

We designed a modern editorial publication that combined strong visual storytelling with structured information design. Colour-coded competency categories, custom iconography, infographics and clear typography helped simplify large volumes of technical content, while a carefully considered layout improved navigation throughout the document. The result balances visual impact with functionality, making the framework easy to reference for readers across every stage of their career.

The finished competency framework delivers a professional, future-focused publication that supports workforce development across Ireland's screen sector. Complex competency models, career pathways and technical information are presented in a clear, engaging format that encourages learning, supports training providers and provides an enduring resource for industry professionals. The publication has become a practical tool for career development while reflecting the professionalism and ambition of the organisations behind it.